Ditch Linktree: How to Create a Custom 'Link in Bio' Page for Your Social Media

Platforms like Instagram and TikTok only give you one clickable link in your bio. Services like Linktree are a popular solution, but they have a major downside: you're sending your valuable traffic to their domain, not yours. Creating a custom "link in bio" page on your own website is a smarter, more professional alternative. Here’s how to do it.

Why Create a Custom Page?

• Keep Traffic on Your Site: Every click goes to your domain, which is great for your SEO.
• Full Brand Control: Customize the design to perfectly match your brand's look and feel.
• Better Analytics: Track user behavior with Google Analytics to see which links are most popular.
• It's More Professional: It shows you own your online presence.

Step 1: Create a New Page on Your Website

In your website platform (like WordPress, Squarespace, or even Blogger), create a new, blank page. Give it a simple URL slug, like /links or /start. The full URL will be something like yourwebsite.com/links.

Step 2: Design for Mobile First

Remember, 99% of people clicking this link will be on a mobile device. The design should be simple, single-column, and easy to read. The page should consist of:

• Your photo or logo at the top.
• A very brief bio or headline.
• A series of clear, button-style links.

Step 3: Add Your Most Important Links

This isn't the place for every link on your site. Curate a list of your most important calls to action. This could include:

• Your main services or "Work With Me" page.
• Your portfolio.
• Your latest blog post or video.
• A link to your free lead magnet to grow your email list.
• Links to your other social media profiles.

Step 4: Hide the Page from Your Main Navigation

This page is designed for a specific purpose, so you don't want it cluttering up your main website menu (Header and Footer). Most website builders have an option to "hide" a page from the navigation while keeping the link active.

Step 5: Add the New Link to Your Social Media Bios

Once your page is published, copy the URL (e.g., https://yourwebsite.com/links) and paste it into the "website" field in your Instagram, TikTok, Twitter, and other social media profiles. You now have a powerful, branded hub for all your important links.

🔗 Take Control of Your Traffic

Building this simple page is a high-impact task that you can complete in under an hour. It's a small change that makes your brand look more professional and gives you valuable control over your audience's journey.